Tag: #bigdata

Case Study: Email Marketing Optimization

Client: Calder Capital — Premier M&A firm based in Grand Rapids, MichiganProject: Email campaign optimizationResult: ↑+303% clicked emails; ↑+67% click rate Introduction Considering there are more than 4 billion daily email users, it’s no surprise that 78% of marketers say email is important to their overall company success1. But with so many marketers using email, getting […]