Author: Jeff Norton

Prescriptive Marketing Is a Game Changer

‘Flying blind’ with the same digital strategies no longer cuts it. Expect better ROI from your marketing. Update your branding!Refresh your website!Invest more in SEO!Buy more online ads!Make this new app!Run this PPC campaign! These are the same strategies everyone is using … and they’re simply no longer working. It’s time for a fresh approach. […]

Eight Ways Data Science Improves Your Business

Eight Ways Data Science Improves Your Business. Predict, forecast, automate, and personalize …This is just some of the potential that lies within your business data. Here we highlight eight key areas where applying data science to your business provides both short-term ROI and long-term competitive advantage. 1) Fortify your supply chain. Advancements in graph data […]

Step 1: Level-Up Your Team’s Analytical Skills.

In the middle ages, “reading the tea leaves” was the go-to method for predicting the future. Here is how it worked. The fortune-teller would have the subject drink unstrained tea. When the drink was finished, the remaining residue in the bottom of the cup was analyzed for symbols or messages. Seeing a wild beast foretold […]

Case Study: Email Marketing Optimization

Client: Calder Capital — Premier M&A firm based in Grand Rapids, MichiganProject: Email campaign optimizationResult: ↑+303% clicked emails; ↑+67% click rate Introduction Considering there are more than 4 billion daily email users, it’s no surprise that 78% of marketers say email is important to their overall company success1. But with so many marketers using email, getting […]

Leading Data and Technology Firms Develop Strategic Alliance

Seeking to extend their mutual capabilities, Solvenna LLC (Chicago, Illinois) and Emylla LLC (Grand Rapids, Michigan) have formed a new strategic alliance. With this announcement, the two firms will leverage their combined expertise in data-driven technologies to further enhance client value. The new alliance, which allows for certain information sharing, resource sharing, and joint-marketing strategies, […]

Creating That “Can’t-Live-Without” Customer App – It Starts with Data

How do you create a truly transformational app for your customers? The one that overwhelmingly exceeds expectations for customer engagement, market share lift, and ROI. The answer lies in the approach. Providing a one-size-fits-all app for your customers is easy – But it’s not game-changing. A better approach leverages your data for customization. This approach […]

Connected Data: The Fabric of Your Business Success

We understand the challenge. You need to generate powerful insights from your data — insights into your customers, your operations, and your market that drive competitive advantage and business growth. And, you need to move fast. But your data is spread out; Dispersed among a wide variety of systems, locations, files, and applications. The structure […]

Digital Solutions Tailored to Your Business … and Your Customers

There’s an almost endless array of new technologies promising to deliver the holy grail of digital transformation. It doesn’t exist. There is no end game in digital transformation. And, there is certainly no “one-size-fits-all” solution. Rather, it’s a continuous and constant focus on leveraging the right technologies to enhance your customer experience, improve efficiency, and […]