Tag: #DigitalTransformation

Eight Ways Data Science Improves Your Business

Eight Ways Data Science Improves Your Business. Predict, forecast, automate, and personalize …This is just some of the potential that lies within your business data. Here we highlight eight key areas where applying data science to your business provides both short-term ROI and long-term competitive advantage. 1) Fortify your supply chain. Advancements in graph data […]

Step 1: Level-Up Your Team’s Analytical Skills.

In the middle ages, “reading the tea leaves” was the go-to method for predicting the future. Here is how it worked. The fortune-teller would have the subject drink unstrained tea. When the drink was finished, the remaining residue in the bottom of the cup was analyzed for symbols or messages. Seeing a wild beast foretold […]

Case Study: Email Marketing Optimization

Client: Calder Capital — Premier M&A firm based in Grand Rapids, MichiganProject: Email campaign optimizationResult: ↑+303% clicked emails; ↑+67% click rate Introduction Considering there are more than 4 billion daily email users, it’s no surprise that 78% of marketers say email is important to their overall company success1. But with so many marketers using email, getting […]

Creating That “Can’t-Live-Without” Customer App – It Starts with Data

How do you create a truly transformational app for your customers? The one that overwhelmingly exceeds expectations for customer engagement, market share lift, and ROI. The answer lies in the approach. Providing a one-size-fits-all app for your customers is easy – But it’s not game-changing. A better approach leverages your data for customization. This approach […]